The Slate vs Ford Fathom debate might be settled by this one key tech feature - Engadget

Ford and Slate are both aiming to introduce electric pickup trucks priced under $30,000, with the Blank Slate Truck starting at $24,950 plus a $1,450 destination fee, while the Ford Fathom is priced at $28,350, plus a $1,595 destination charge. However, a crucial difference between the two models lies in their approach to technology and infotainment systems.

Ford's Fathom will feature a large touchscreen that supports both Apple CarPlay and Android Auto, providing users with a familiar interface for navigation, music, and messaging. In contrast, Slate opts for a minimalist approach, eliminating a traditional infotainment system altogether. Instead, it provides a designated area for users to mount and charge their smartphones or tablets. While this simplicity can be appealing, it may disappoint those who prefer having a dedicated display for their vehicle's functions.

By making smartphones the primary infotainment system, Slate allows users to utilize their own devices for navigation and entertainment. The truck includes standard phone mounting and charging capabilities, and buyers have the option to purchase additional speakers or a bracket for larger tablets. According to Slate, software updates for the vehicle can be downloaded onto a phone and transferred to the truck, eliminating the need for an embedded cellular connection.

This strategy has its advantages: as long as the infotainment system resides on a user's personal device, it can be easily updated and won't become obsolete as the truck ages. However, there are drawbacks, such as the smaller screen size of phones compared to traditional dashboard displays. Some potential buyers have already begun discussing ways to integrate aftermarket stereos or utilize projects like Raspberry Pi to enable CarPlay or Android Auto in the Slate truck.

In contrast, Ford is sticking with a more conventional approach. The built-in display in the Fathom will support both CarPlay and Android Auto, and the truck will also feature a digital key, bidirectional power capabilities, and the necessary hardware for Ford's next-generation BlueCruise hands-free driving system, which will require activation. While Ford has yet to disclose details regarding the Fathom's range, towing capacity, or payload, preorders are set to begin in early 2027.

The differing strategies of Ford and Slate reflect their contrasting backgrounds in manufacturing electric vehicles. Slate is a new entrant in the market and is questioning the necessity of various features to keep costs low. On the other hand, Ford, with over a century of experience in vehicle production, is focusing on simplifying engineering and assembly while retaining familiar equipment within the cabin.

Ford is investing $2 billion to upgrade its Louisville Assembly Plant to implement its Universal EV Production System. This platform is designed to reduce the number of components by 20 percent compared to traditional vehicles and features 50 percent fewer cooling hoses and connections. Additionally, the wiring harness in the Fathom is more than 4,000 feet shorter than that of the first-generation Mustang Mach-E. These changes are expected to speed up assembly by 15 percent compared to previous products from the plant, aiming to lower manufacturing costs without compromising the vehicle's interior quality.

Smartphone integration is a significant factor for consumers, as highlighted by Deloitte's 2025 Global Automotive Consumer Study, which surveyed over 31,000 people across 30 countries. The study found that 63 percent of U.S. respondents considered smartphone connectivity through CarPlay or Android Auto to be somewhat or very important in their next vehicle.

Slate's strategy may appeal to those seeking a more affordable and simplified two-door electric pickup with fewer electronic features. However, the absence of CarPlay or Android Auto could become a notable drawback for some users after they've experienced the convenience these systems offer. Meanwhile, the five-seat Fathom appears to be positioning itself as a more traditional daily driver, catering to those who prefer a more familiar driving experience.